Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Associate Brand Manager –Ensure®Delivery
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health.We’realways looking towards the future,anticipatingchanges in medical science and technology.
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.You’llalso have access to:
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
ThisAssociate Brand Managerworks out of ourColumbus, OHlocation in the Nutrition Division. Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®,PediaSure®,Pedialyte®,Ensure®,andGlucerna® – to help get the nutrients they need to live their healthiest life.
The Associate Brand Manager forEnsure®Delivery plays a critical role in driving business performance through ownership of national promotion strategy and the weekly consumption process.
This roleleadsthe development and execution of national promotional programs, ensuring alignment with brandobjectivesand continuous optimization of performance.In addition, the Associate Brand Manager leads the weekly consumption process and reporting, synthesizing data into actionable insights,identifyinggrowth opportunities, and informing strategic decision-making to enhance overall business performance.
Success in this role requires strong collaboration and communication with cross-functional stakeholders and external partners to effectively execute brand strategies and deliver sustained business growth.
Lead the strategy, development, and execution of national promotional programs (e.g., FSIs, digital coupons), ensuring alignment to businessobjectives. Own performance againstspendcommitments andoptimizeplans through ongoing in-market evaluation to maximize ROI and brand impact.
Own and lead the weeklyEnsure®consumptionand forecastingprocess, delivering comprehensive reporting on performance vs. goals. Analyze key business drivers, competitive dynamics, and market trends; synthesize data (e.g., Nielsen retail data) into actionable insights and strategic recommendations.
Partner cross-functionally with internal stakeholders (e.g., sales, finance, insights) tomonitorconsumption, track promotional effectiveness, and assess market indicators. Leverage insights to inform brand strategy and drive data-driven decision-making.
- BA/BS Degree in Marketing, Analytics, and/or related field.
- 2+ years of marketing experience inconsumer packagedgoods and/or healthcare/OTC products industry.
- Strong analytical skills, including business, budget, and financial analysis, with the skills to develop recommendations and to tell a story using data.
- Demonstrated leadershipabilityincluding proven success in managing multiple projects and prioritiessimultaneouslyincluding new product launches.
- Strong communicationand presentation capabilities with the ability to clearly, concisely, and confidently articulate strategies to a diverse audience of peers, senior leadership, and external partners.
- Ability to collaborate with cross-functional teams toattainbusinessobjectives.
- Advanced level PC skillsto includeWord, Excel, and PowerPoint.
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in thenext calendaryear.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
The base pay for this position is $78,000.00 – $156,000.00. In specific locations, the pay range may vary from the range posted.
