At Dover Fueling Solutions (DFS), a Dover company we are taking fueling and convenience retail to the next level. We are passionate about cultivating excellence in everything we do, but what really fuels us is our people. They’re the heart of our company. As an employee, our promise to you is that you’ll work on new and innovative products and solutions, be mentored by managers and teammates who are collaborative, caring, and act with integrity, and have the opportunity to grow in ways that are meaningful to you. Unique and interesting projects – both locally and globally – will challenge you and allow you to pursue different and rewarding career paths.
Headquartered in Austin, TX, DFS has a significant technology development and manufacturing presence worldwide, including facilities in Brazil, China, India, Italy, Poland, the Netherlands, the United Kingdom and the United States.
Overall Scope:
Dover Fueling Solutions (DFS) is transforming the fueling and convenience ecosystem through connected technologies, advanced payments, and intelligent site systems. The DFS Anthem UX platform represents the next evolution of the forecourt — combining modern user experience, integrated media, and connected software to turn fuel transactions into engagement opportunities. This role is focused on monetizing that shift.
Retailers are competing for attention and loyalty in new ways. The pump is no longer just a transaction point — it is a high-frequency engagement opportunity and digital touchpoint. DFS has built the technology platform to capitalize on that shift. This role gives you the opportunity to help define how the forecourt evolves — and how DFS monetizes that evolution. If you want to sell innovation that directly impacts revenue growth for customers, this is the platform.
As Manager, Consumer Experience Sales, you will lead the commercial expansion of DFS’s Anthem UX and media platforms — helping retailers increase foot traffic, grow inside sales, boost fuel volume, and differentiate their brand experience. This is a growth role centered on selling innovation. You will work with regional and enterprise operators to show how a differentiated consumer experience drives measurable revenue impact. You are not selling hardware. You are selling engagement, monetization, and competitive advantage.
Responsibilities:
1. Revenue Growth Through Consumer Experience
• Drive adoption of the DFS Anthem UX platform and associated media solutions.
• Articulate how digital engagement at the pump drives inside-store conversion and incremental revenue.
• Build business cases tied to measurable ROI — fuel uplift, basket size, loyalty engagement, and media monetization.
• Partner with Regional Account Managers to integrate consumer experience solutions into capital equipment pursuits.
2. Media & Digital Platform Commercialization
• Lead the sales motion for DFS’s forecourt media platforms.
• Educate customers on monetization models, brand partnerships, and non-traditional engagement strategies.
• Position DFS as a partner capable of delivering innovative offers and differentiated consumer journeys.
• Develop repeatable playbooks for mid-sized and enterprise customers.
3. Technical & Strategic Engagement
• Engage IT, marketing, operations, and merchandising stakeholders within c-store organizations.
• Explain integration points between Anthem UX, payments, loyalty, POS, and site systems.
• Scope and support technically sound deployments in partnership with Sales Engineering.
• Ensure customer expectations are aligned pre-contract.
4. Market Expansion
• Identify early adopters and growth segments where differentiated consumer experience is a competitive advantage.
• Monitor evolving trends in digital retail engagement, media monetization, and forecourt technology.
• Provide field feedback to Product and leadership on feature enhancements and competitive positioning.
What Winning Looks Like (12–18 Months):
• Measurable increase in Anthem UX and media platform adoption.
• Clear commercial playbooks for monetizing forecourt engagement.
• Strong pipeline of differentiated consumer experience opportunities.
• DFS positioned as a modern, forward-thinking partner — not just a fueling equipment provider.
• Demonstrable customer ROI tied to foot traffic and inside sales growth.
Requirements:
• 5+ years of experience in software, digital media, retail technology, or solutions-based selling.
• Demonstrated ability to sell value-driven, revenue-generating platforms.
• Comfort discussing ROI, monetization models, and consumer engagement strategy.
• Ability to communicate both commercially and technically across customer organizations.
• Strong commercial acumen and deal-shaping capability.
Preferred Qualifications:
• Experience in convenience retail, fuel retail, or multi-site retail environments.
• Exposure to digital signage, media networks, loyalty platforms, or consumer engagement technologies.
• Familiarity with POS, payment systems, or site-level integrations.
The Mindset We Value:
• Entrepreneurial — you see whitespace and pursue it.
• Curious about how consumers behave and how technology influences purchasing decisions.
• Resourceful in shaping new opportunities where precedent may not exist.
• Comfortable leading change with customers.
• Energized by innovation and competitive differentiation.
• Motivated by winning share in emerging categories.
We are #EnergizedByGrowth.
Work Arrangement: This position may be located in Austin, Texas; Remote Candidates within United States will also be considered.
Pay Range: $140,000 to $160,000 Annually + Quarterly commission payments. This position is eligible to earn commissions (significant part of total compensation plan) based on performance metrics and other criteria outlined in our applicable commissions plan.
We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.
Benefits for this position include: a 401(k) savings plan with employer contributions; medical, dental and vision insurance; wellness programs; health savings account, health care and dependent care flexible spending accounts; company paid short-term disability and long-term disability; company paid employee basic life and AD&D insurance; supplemental employee and dependent life insurance; optional accident, hospital indemnity and critical illness insurance; adoption, surrogacy, and fertility benefits and assistance; commuter benefits; parental, military, jury duty, and bereavement leaves of absence; paid time off, including ;business travel services; employee discounts; and an employee assistance program that includes company paid counseling sessions and legal services. Eligibility for benefits is governed by applicable plan documents and policies.
All qualified applicants will receive consideration for employment without discrimination based on race, colour, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.
Attention Applicants: If you are an individual with a disability and require reasonable accommodation to complete any part of the application process, please let us know. Likewise, if you are limited in the ability to access or use this online application process and need an alternative method for applying, we will determine an alternate way for you to apply. Please contact dfs.hrinquiries@doverfs.com for assistance with an accommodation. Kindly specify Job Requisition Number / Job Title and Location in response.
Job Function:
#LI-SB2
