Business Development BDR

Lamar Advertising Company • Full-time • Lamar Outdoor of Reading, READING, PA, United States, 19606, PA, United States • 4d ago

Are you in search of a workplace that thrives on community connections through advertising? If so, we’d love to have you join our sales team! Our Lamar office in Reading, Pennsylvania, is now hiring a new Sales Account Executive (salary + commission) to help us bring innovative outdoor advertising campaigns to life for brands in Reading, PA and the surrounding areas. We need someone who understands the connection between marketing and sales and genuinely gets excited with each and every sale - big or small!

Why Lamar?

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve. Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities.

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

Learn more about us on our official YouTube channel.
Check reviews and company updates on our Glassdoor page
Learn more about our Great Place to Work certification.

What’s in it for you?

A Monday-Friday 8am - 5pm schedule with paid holidays, with a combination of time in-office and selling in the field
First-year earning potential of $45,000 - $72,000 including commissions, dependent on experience and selling ability
No commissions cap, so earning potential is unlimited as you grow your book of business!
Monthly auto and cell allowances for work-related expenses

What can you expect from us?

Comprehensive 6-week training program with opportunities to participate in our corporate-hosted Lamar Sales School
Opportunity for Hybrid work after training
Multiple medical plan options and health savings plan
Hospital, Critical Illness, and Accident coverage
Dental and vision insurance
Short and long-term disability and paid parental leave
120 hours of paid time off (PTO) that increases with tenure
12 paid company holidays including Presidents Day and Juneteenth
Employee Stock purchase plan
401(k) plan with company match
Wellness program incentives such as medical plan premium holidays and HSA contributions
Ongoing professional development and internal leadership programs to maximize your career potential
Advancement opportunities, as our goal is to promote all Sales Managers from within!

What we’re looking for in YOU:

Comfort making cold calls over the phone and in-person
Ability to make oral presentations and clearly articulate policies and procedures
Align with our values of inclusivity and effectively communicate with people of various social, cultural, economic, and educational backgrounds
Motivation to learn new technology and systems
Ability to exhibit effective time management and self-organization
Willingness to immerse yourself in the outdoor advertising industry with the intent of selling its benefits to businesses and customers
Ability to communicate professionally both verbally and in writing
Ability to perform effectively under fluctuating workloads
A knack for making connections and gaining the trust of others
Ability to meet a sales quota and utilize general sales techniques
Intrinsic self-motivation to overcome challenges and meet goals
Resilience in response to rejection

Education and experience:

Current and Valid Driver’s License required
College Degree preferred
Previous Outdoor Advertising sales experience preferred
Proficiency in Microsoft Office Suite
CRM experience preferred

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test! Not completing this assessment could result in disqualification from consideration for this position.

Candidates with a disability in need of an accommodation to fulfill our application requirements should email recruiting@lamar.com

A day in the life:

On a regular basis, you will:

Meet and exceed sales targets and monitor personal sales data and reports
Target businesses in the assigned area and visit each established Lamar client as well as competitor's clients in a specified time frame
Exhibit working knowledge of local and national competition
Cluster accounts to work them efficiently
Identify potential growth areas and open new accounts
Use Lamar computer tools to locate prospects & follow up on leads, as well as prepare proposals, written presentations, and research
Develop their presentation skills by utilizing computer tools, and present to clients on a regular basis
Develop new product knowledge and selling skills
Actively participate in sales meetings, regional meetings, seminars, and trade shows
Perform administrative duties, such as:
- Maintaining daily, weekly, and monthly sales plans a month in advance
- Follow up on all client production orders and problem-solve any issues that may arise
- Maintaining organized and up-to-date records of clients and sales activity

Physical demands and work environment:

The work environment is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
Nights spent away from home traveling are less than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

Billboards
Interstate logos
Handpainted murals
Transportation and airports
The largest network of digital billboards in the United States

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note:Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing recruiting@lamar.com or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information!

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar. By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar. Lamar will not sell this information.

#Reg56ID #EarlyTalent

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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