Primary Function:
This position is responsible for promoting and selling the company's line of emergency vehicles within an assigned territory. This role focuses on building strong customer relationships, driving new business opportunities, and delivering a high level of professionalism throughout the entire sales process.
Key Responsibilities
Territory & Account Management
- Manage and grow all accounts within an assigned territory
- Prospect and develop new business opportunities with municipalities, fire departments, EMS agencies, hospitals, and private operators
- Represent the company at trade shows, product demonstrations, customer meetings, and industry events
- Actively participate in internal meetings and company initiatives
Customer Engagement & Sales Execution
- Present vehicle solutions, features, and value propositions to customers
- Develop customized proposals and quotes aligned with client needs
- Guide customers through the full sales lifecycle, from initial contact through delivery and post-sale support
- Coordinate with service teams to support long-term customer satisfaction
Product Knowledge & Compliance
- Maintain a strong understanding of product lines, specifications, and available options (Horton, AEV, Medix, remounts, conversions)
- Stay current on industry trends, customer requirements, and competitive offerings
- Ensure all sales activities align with company guidelines and profitability standards
Pipeline & Reporting Management
- Maintain accurate and up-to-date records of leads, opportunities, and customer interactions within the CRM system
- Provide regular updates to Sales Management on pipeline activity, closed business, and forecasts
Performance Expectations
- Consistently work toward achieving established sales goals and objectives
- Maintain a strong sales pipeline and demonstrate effective follow-through on opportunities
- Contribute to overall territory growth and long-term customer retention, many of our customers are repeat VCI customers
Support & Resources
- Access to marketing materials, product resources, and demonstration units
- Sales training and ongoing coaching support
- CRM and lead management tools
- Collaboration with internal teams and OEM partners
- All other duties as assigned.
Requirements:
- Excellent communications and negotiation skills are a must.
- Applicants should have familiarity with emergency vehicles and equipment such as features, customization options, technical specifications and industry regulations.
- Comfort with technology and tools such as CRM systems and MS Office.
- Ability to answer complex questions about vehicle capabilities.
Work Environment and Expectations:
- Frequent travel within assigned territory for customer meetings, events, demo deliveries and meetings.
- Office space is available as needed/desired: a virtual setup is required.
Experience:
High School Diploma or equivalent and at least 5 years of sales experience particularly in industrial, commercial, automotive or specialty vehicles, or equivalent experience.
