Drive top-line revenue growth across group, transient, and catering segments while identifying new opportunities to expand market share and profitability.
• Lead the commercial strategy for two successful Marriott hotels, creating innovative sales initiatives that deliver exceptional results.
• Stay ahead of market trends, competitive activity, and economic influences to position the hotels as market leaders.
• Develop and execute dynamic marketing and communication strategies that strengthen brand awareness and maximize return on investment.
• Serve as the voice of the customer, bringing valuable client and guest insights to hotel leadership and influencing key business decisions.
• Transform data into action by leveraging STR reports, forecasting, P&L analysis, sales mix performance, group pace, and other key business metrics.
• Analyze demand generators, market conditions, and industry trends to identify opportunities for sustainable growth.
• Conduct competitive reviews, SWOT analyses, and market assessments to maintain a competitive advantage and stay ahead of emerging hotel supply.
• Develop targeted strategies to penetrate key geographic markets and expand the hotel's customer base.
• Build, retain, and grow high-value client relationships while securing new business opportunities and strategic partnerships.
• Create and implement winning sales strategies for key market segments and major accounts, driving both new and repeat business.
• Design effective sales deployment plans and market assignments that maximize team productivity and revenue generation.
• Establish ambitious yet achievable sales goals designed to exceed revenue, budget, and market share objectives.
• Monitor group pace, production performance, and pipeline activity to ensure consistent achievement of sales targets.
• Lead, coach, and inspire a high-performing sales team while fostering a culture of accountability, collaboration, and success.
• Manage strategic sales activity and travel planning to maximize market presence, business development opportunities, and revenue growth.