Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 122,000 colleagues serve people in more than 160 countries.
Strategic Content Planner, Pediatric Nutrition, Internal Agency
About Abbott
Our nutrition business develops science-based nutritional products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, and Glucerna®– to help get the nutrients they need to live their healthiest lives.
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Our location in Columbus, OH, currently has an opportunity for a Strategic Content Planner.
The Content Planner role is part of the Strategic Planning and Operations team within the internal agency, Creative + Digital Services (CDS). The Content Planner will lead the development of integrated content strategies, messaging frameworks, activation plans, and creative briefs in support of the Pediatric or Adult Brand teams.
As the Content Planner, you will be responsible for translating brand objectives, audience insights and business prioritites into strategic content guidance that informs creative development.t You’ll serve as the strategic partner to the Brand team, ensuring content strategies align with the brand’s vision, consumer expectations and business goals. This role demands strong strategic thinking, audience understanding, communication skills, and the ability to translate business objectives into actionable content and campaign recommendations. In today’s fragmented media landscape, this role ensures that every idea, message, and execution works together to create a unified brand experience—driving results and building lasting connections with audiences.
What You’ll Work On
Primary Function of Role
Strategic Planning & Leadership
- Serve as the lead content strategist for Pediatric Nutrition /Adult Nutrition deliverables across the internal agency.
- Develop omni-channel, consumer-centric content marketing strategies aligned with business objectives and ROI goals.
- Create strategic deliverables including content and messaging frameworks, positioning recommendations, consumer journeys, influencer strategies, and activation plans.
- Write clear, inspiring creative briefs to guide the creative development process.
- Ensure strategic recommendations, content frameworks and creative briefs reflect business objectives, brand guidelines, audience insights, and a consistent messaging approach.
- Outline and rationalize key goals, strategies, tactics, and roadmaps.
Cross-Functional Collaboration & Stakeholder Engagement
- Partner with internal and external creative and media teams to provide audience insights, strategic direction and content recommendations that inform breakthrough creative ideas. O
- Responsible for collaboration with leadership of brand agency partners for cross-channel planning and integration/execution of all marketing efforts, as well as creative and strategic leadership
- Facilitate clear communication, alignment, and collaboration across disciplines.
- Maintain strong relationships with a variety of internal stakeholders (Brand Marketing, Legal, Regulatory, Public Affairs, Executive Management) and external partners (vendors, agencies).
- Act as a trusted strategic advisor to brand teams by presenting integrated content plans and recommendations that demonstrate how content activities will achieve brand objectives,
Campaign Integration & Execution
- Connect consumer insights, brand strategy, and channel execution into cohesive campaign frameworks to ensure alignment across channels – digital, social, experiential, traditional and earned media.
- Advocate for emerging media technologies and integrate new platforms into the marketing mix.
- Lead cross-channel planning and execution in partnership with brand agency teams.
Data-Driven Strategy & Optimization
- Expert ability to synthesize and interpret primary and secondary data and translate into actionable data-backed recommendations that demonstrate a deep understanding of the brand’s goals, target audiences, category trends/opportunities, and industry pressures/threats
- Expert knowledge of digital trends and channel best practices as well as foundational strategic frameworks such as purchase funnel, feasibility matrices.
Required Qualifications
- Bachelors Degree in Business, Marketing, Communication, or related field
- 7+ years of marketing strategy experience leading or guiding Brand Strategy in CPG or Health related industries.
- Brand management experience preferred.
Preferred Qualifications
- Excellent presentation and interpersonal skills as well as the ability to facilitate communication and share out of results and provide recommendations to stakeholders.
- Excellent written and oral communication skills
- High level of organization and attention to detail
- Proven ability to prioritize and manage work in a fast-paced environment and lead strong teams through rapidly evolving, complex demands, including multiple projects with dependencies on other teams.
- A positive attitude and eagerness to solve complex problems
- Demonstrated ability to work proactively and independently
Misc.:
- This is an onsite role – this is not a remote role/opportunity.
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $99,300.00 – $198,700.00. In specific locations, the pay range may vary from the range posted.
