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Audience Acquisition Lead (Omeda CDP Expert)

Arrow Electronics, Inc. • Full-time • Remote, MI 48170-6019, MI, United States, MI, United States • 2d ago

Position:

Job Description:

What You’ll Be Doing:

Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices
Design, build, and optimize audience acquisition funnels using Omeda, including:
- Form creation and optimization
- Data capture, normalization, and enrichment
- Segmentation and audience activation
- Automated workflows and lifecycle marketing programs
Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors
Create and present marketing proposals with limited guidance from senior leadership
Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates
Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and attribution models
Contribute to data hygiene, governance, and compliance, ensuring adherence to GDPR, CCPA, and best practices in consent, privacy, and preference management
Document acquisition funnels, workflows, and Omeda configurations to support scalable, repeatable marketing playbooks
Champion Arrow’s value proposition and brand across all audience touchpoints

Job Complexity & Leadership:

Manages professional employees, colleagues, and/or vendors within the function
Accountable for the performance and results of a team or core discipline area
Adapts departmental plans and priorities to address operational and resource challenges
Decisions are guided by policies, procedures, and business plans, with direction from senior leadership as needed
Provides technical and strategic guidance to internal teams, vendors, and stakeholders
Exercises people-management authority, including setting objectives, conducting performance reviews, and recommending pay actions
Defines operating standards and ensures consistent execution of essential procedures based on functional expertise

What We’re Looking For:

Relevant recent experience in audience acquisition, growth marketing, or lifecycle marketing within media, publishing, B2B, or subscription-based businesses
Demonstrated, hands-on mastery of Omeda CDP is critical, including:
- Segmentation and audience modeling
- Workflow and automation setup
- Form configuration and data collection strategies
- Audience activation across channels
Omeda certifications or clear evidence of deep, platform-specific expertise strongly preferred
Strong hands-on experience with WordPress, including integration with marketing and data platforms
Solid understanding of:
- Lead scoring and lifecycle marketing
- Email marketing and marketing automation best practices
Experience working with analytics and reporting tools (e.g., Google Analytics, dashboards, or similar)
Comfortable collaborating cross-functionally with marketing, editorial, sales, and technology teams
Familiarity with ad platform integrations (Google, Meta, LinkedIn)
Basic HTML/CSS skills for page, form, and template customization
Experience with paywalls, subscriptions, gated content, or registration-based access models

Experience / Education

Typically requires a minimum of 8 years of related experience with a 4-year degree, or 6 years with an advanced degree, or equivalent professional experience.

What’s In It For You:

At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans and a solid benefits package.

Medical, Dental, Vision Insurance
401k, With Matching Contributions
Short-Term/Long-Term Disability Insurance
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Paid Time Off (including sick, holiday, vacation, etc.)
Tuition Reimbursement
Growth Opportunities
And more!

#LI-LH1

Annual Hiring Range/Hourly Rate:

$102,900.00 - $118,800.00

Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.

Location:

US-IL-Illinois (Remote Employees)

Remote work employees may be required to be present at the closest designated Arrow office for work-related purposes, at the Company’s request and sole discretion.

Time Type:

Full time

Job Category:

Marketing and Communications

EEO Statement:

Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)

We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Apply Here