Our client in the Energy industry is seeking a Senior Manager - Marketing Automation.
Senior Manager - Marketing Automation
Location:Hybrid in Radnor, PA - 3 days onsite
Pay Rate: Competitive
Experience in marketing automation platforms
The ideal Sr. Manager, Marketing Automation is a visionary leader and a hands-on operator with a proven track record of architecting and implementing sophisticated marketing automation strategies that deliver significant ROI through lead nurturing and eCommerce sales. This is a role for an individual who will not only work directly within the marketing automation platform but also inspire and mentor a team of talented marketers to drive significant and measurable impact on the business.
Required Qualifications:
8+ years of progressive experience in marketing automation, with 4+ years in a management or leadership role.
Bachelor’s degree in marketing, business, or a related field; or equivalent work experience.
Proficient knowledge of HTML, JavaScript and SQL
Successfully implementing marketing automation strategies during early-stage platform use within a large enterprise environment, going beyond basic email campaigns to create complex, multi-channel customer journeys.
Marketing automation platforms (e.g., Adobe Marketo, Salesforce Marketing Cloud, etc.) and a strong understanding of their integration with CRMs and other enterprise systems.
Understanding of marketing principles: A/B testing, customer journeys and integrated marketing.
Proficient knowledge of HTML, JavaScript and SQL