Hospice Community Liaison

Crossbridge Hospice • Full-time • Grand Rapids, Grand Rapids, MI, US, MI, United States • 3d ago

At Crossbridge Hospice, we believe a job is a good fit when the role aligns with your personal values, reflects your interests, utilizes your strengths, and provides opportunities for development and growth.

At Crossbridge Hospice, LLC, we are committed to cultivating a workplace where people feel empowered to thrive. By matching individuals with roles that resonate with their purpose and aspirations, we foster a community driven by authenticity, innovation, and shared growth. We believe that when people bring their whole selves to work, remarkable things happen—for our teams, our patients and their families, and the communities we serve.

Position Detail:
The Community Liaison serves as a vital connector between our healthcare services and the community. This role is responsible for driving business development and managing both inbound and outbound communications. The Community Liaison acts as the local market leader for B2B (business-to-business), B2C (business-to-consumer), and DTC (direct-to-consumer) engagement, representing our organization to referral partners, patients, and caregivers.

Key Responsibilities:

Business Development & Outreach:
Identify opportunities for in-services in the health care community and coordinate their implementation with appropriate persons
Build and maintain strong relationships with referral sources such as hospitals, physician offices, senior living communities, and other healthcare providers.
Identify and pursue new business opportunities to grow patient census across service lines.
Represent the organization at community events, health fairs, and professional networking functions.
Patient & Family Engagement:
Educate patients, families, caregivers, and legal representatives (POAs, guardians) on the benefits and services offered through Hospice.
Serve as a compassionate and knowledgeable resource to guide families through the enrollment process.
Communication & Coordination:
Develop relationships with medical staff offices, hospitals and nursing homes; act as a consultant to medical staff and hospital committees, as required to provide hospice and end-of-life information
Facilitate seamless communication between referral sources and internal clinical teams.
Ensure timely follow-up on referrals and maintain accurate documentation of outreach activities.
Market Leadership:
Provide formal and informal education opportunities with physicians, physician office staff, hospital social workers/discharge planners/patient unit staff, nursing home staff and staff in community agencies.
Collect and analyze data of referral patterns from all referral sources, to include physicians, social workers, discharge planners, hospital vs community physicians and SNFs.
Maintain a thorough knowledge of the community’s health care market, competition, consumer demands and governmental policies which influence the agency’s outreach goals and access for patients/families
Act as the face of the organization in the local market, promoting brand awareness and trust.
Monitor market trends and competitor activity to inform strategic planning.

Skills and Experience Required

Proven experience in healthcare marketing, sales, or community outreach—preferably in home health, hospice, or a related field.
Demonstrated ability to meet or exceed performance goals and key performance indicators (KPIs). This includes:
Referral volume targets
Patient admission and conversion rates
Community engagement metrics
Timely follow-up and documentation standards
Relationship development with referral sources
Strong interpersonal and communication skills, with the ability to engage diverse audiences.
Knowledge of Medicare/Medicaid and other payer sources is a plus.
Knowledge of Hospice eligibility and levels of care is preferred
Knowledge of customer referral source [CRM] management systems for activity tracking
Ability to work independently and collaboratively in a fast-paced environment.
Valid driver’s license and reliable transportation required.

Preferred candidates will have a track record of using data to drive decisions, improve outreach strategies, and contribute to overall business development goals.

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