Discover Your Purpose with Us at Seaton Frederick!

As Director of Sales, you’ll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day.

Your Role:

As the Director of Sales, your role includes leading all community sales efforts to achieve occupancy and revenue goals through relationship-building, outreach, and strategic engagement. You’ll connect with prospective residents and families, develop referral networks, and collaborate with the leadership team to deliver an exceptional, resident-centered sales experience while driving business growth.

Position Highlights:

Status: Full Time
Schedule: Monday–Friday; Manager-on-Duty weekends rotating with Director team; some weekends & holidays
Location: 2100 Whittier Drive, Frederick, MD 21702
Rate of Pay: $60,000–$65,000 base salary + commission

Why You'll Love This Community:

Seaton Frederick offers a close-knit, family-style culture with a clean, well-established environment and a strong local reputation. You’ll partner with a supportive leadership team, balance on-site engagement with meaningful external business development, and directly impact occupancy growth while helping families discover a trusted senior living option in Frederick.

What You’ll Do:

Execute all facets of the company’s Sales Playbook, including discovery, tours, follow-up, objections, and closing
Achieve monthly and quarterly move-in and revenue goals by advancing leads through the sales process
Build, nurture, and maintain referral networks through external outreach, presentations, and business development
Manage inquiries from all lead sources, providing timely responses and professional follow-up
Conduct personalized tours and discovery meetings to connect with prospective residents and families
Maintain accurate CRM data to track leads, activity, and conversion metrics
Plan and execute community marketing initiatives and sales events to drive qualified leads
Conduct competitive market analysis and provide actionable insights for pricing and positioning strategies
Partner with the Executive Director and Regional Sales Leadership to align on marketing, revenue goals, and promotional strategies
Collaborate with clinical and operations teams to ensure smooth and positive move-in experiences for residents and families
Prepare and present sales reports, monitor KPIs, and evaluate performance metrics to ensure achievement of occupancy targets
Represent the community with professionalism, integrity, and compassion in all interactions

Qualifications:

Bachelor’s degree in Marketing, Business, Public Relations, or related field preferred
Minimum 2 years of sales and marketing experience, preferably in senior living, healthcare, or a related industry
Proven record of achieving sales targets and occupancy goals
Proficiency with Microsoft Office (Word, Excel, PowerPoint, Outlook)
Experience using CRM systems to manage leads and track performance
Strong communication, presentation, and relationship-building skills
Excellent organizational skills with the ability to manage multiple priorities and meet deadlines
Professional, compassionate approach with a resident- and family-first mindset
Willingness to work onsite, conduct tours, and attend community and networking events (local travel required)
[Insert if applicable: Participation in rotating on-call schedule or Manager on Duty (MOD) responsibilities required]

Why Join Us?

Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
Thrive in a purpose-driven environment that puts residents first
Join a collaborative, supportive leadership team that values your voice
Build meaningful connections and create lasting impact for residents and their loved ones

Benefits You’ll Enjoy:

Competitive wages
Early access to earned wages before payday!
Flexible scheduling options with full-time and part-time hours
Paid time off and Holidays (full-time)
Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
401(K) with employer match
Paid training
Opportunities for growth and advancement
Meals and uniforms
Employee Assistance Program

About Discovery Management Group

Discovery Management Group is part of the Discovery Senior Living family of companies, a recognized industry leader for performance, innovation and lifestyle customization that today, ranks among the 2 largest U.S. senior living operators. Discovery Management Group specializes in managing and enhancing senior living communities across the United States. With a focus on innovation, operational excellence, and lifestyle personalization, Discovery Management Group plays a vital role in serving more than 6,500 residents nationwide.

Equal Opportunity Employer

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants

This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy

We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

Employment Scam Warning

We only post jobs on our official careers site and accept applications through that platform. We do not conduct interviews via text or social media or ask for personal or banking information.

Seaton Frederick

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Director of Sales (Senior Living)